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Hard yakka Archives | Direct Farm Supplies REH

Hard yakka

Back in the 1930’s when David K. Laidlaw founded a small clothing company in his parents’ house in Melbourne, Victoria, he had high hopes for its success. After consulting with Jim Cushen, an independent advertising agent, he named the company Yakka, a word derived from the Aboriginal word for work. It’s a word that David took to heart and before long Hard Yakka was born.

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